- Operating in more than 1 country.
Using Multi currencies.
UN adopted Transnational
corporation as term of it.
1. Less colonies than Europe countries
2. Less effect by World War 1,2
Weakening trade barrier and reducing shipping expenses
Extension of a new market
Securing and increasing export markets
Effect of securing production factor
Effect of securing marke
IBM: International Business Machines Corporation
Headquarter in Armonk, New York
Transnational technology and consulting
company – over 90 countries
Manufactures and markets computer hardware and software
Offers infrastructure, hosting and consulting
services
GIS: Global Information Systems
Manipulate, and transmit data across cultural and geographical boundaries
For
북미와 유럽지역 판매 - 높은구매력
global network를 통한 브랜드의 현지화와 가격 경쟁력을 확보
Transnational strategy
Toshiba Korea
2002년 초부터 본격적인 국내사업시작
PC & Network 와 디지털 미디어 사업
노트북 PC 와 디지털 가전 제품에 주력
PDP TV, 칼라 TV, 프로젝션 TV, DVD플레이어 등의 제품 출시
The multi-domestic strategy has some characteristics. Resources are dispersed throughout the various countries where the firm does business, decision-making authority is pushed down to the local level, and each business unit is allowed to customize product and market offerings to specific needs. The corporation as a whole foregoes the benefits that could be derived from centralization and coordin
_Hard to satisfy local responsibility demands
_Highly dependent on suppliers
“Where would IKEA have been today,
if it was not for the problems
faced with Swedish suppliers
in the early 1960s?”
_Sofa weren’t big enough
_Drawers were not deep enough
_Glasses were two small
_Curtains too short
_Kitchen didn’t fit U.S size appliances
Problems 1.
Dogmatic and Powerful Executives
In 2002, government privatized
a public enterprise of KT.
Although KT was privatized for change,
KT’s overall culture had vestiges of public enterprise yet.
There were lots of request for executive appointment and also they often employ people through the nepotism.
These problems cut off communication between executives and employees.
I. Introduction: Corporation KT
KT was founded in 1981. after 1997, they reorganized their business structure from wire telephone centered structure to telecommunications and internet centered structure, and they expanded the telecommunications business. In 2002, they concentrated to construct high-speed internet. KT has building global network.
KT was the best telecommunication company in Kor
Summary
This report is the review of UNIQLO, a leading casual apparel retailer in the world. UNIQLO is known for its high quality, fashionable clothes and affordable price. This report will discuss the reasons behind UNIQLO’s success, popularity and how it makes use of Information Technologies to compete among its competitors. This report is to examine the organization structure, value chain a
1. 기업의 국제화와 글로벌 경영
(1) 기업의 국제화의 개념
- 기업이 보유하고 있는 내부자원을 해외로 이전함으로써, 현지 시장에서의 개입정도를 점진적으로 높이고,
기업성장의 기회를 국내, 해외로 동시에 달성하기 위한 기업전략의 변화과정
1) 기업활동의 지리적 범위가 한 국가에서 세
1. Introduction of UNIQLO
1.1 Company Overview
Name : FAST RETAILING CO., LTD.
Established : May 1, 1963
Head Office : 717-1 Sayama, Yamaguchi City, Yamaguchi 754-0894, Japan
Tokyo Office : Midtown Tower, Akasaka 9-7-1, Minato-ku,
Tokyo 107-6231, Japan
Number of Full-time Employees (Consolidated) : 15,915 (As of February 29, 2012)
Paid-in Capital : 10,273 million yen
Number of I